ARE YOU TIRED OF MEDIOCRE RESULTS?

Is your software taking too long to achieve product market fit? Have questions about pricing? Then follow along with Joe Berti, a software industry thought leader, as he guides you through his key tactics and strategies for how to achieve better results in software.

ABOUT THE BOOK!

THE BOOK
ON SOFTWARE

In the book on software, software industry veteran Joe Berti shares his secret sauce on how he has been able to get software products to market in much less time than competitors and with fewer people.

In the Book on Software, you will learn:

  • Why the best messaging, talent, and culture wins (not always the best product)
  • How to first build the machine that builds the software
  • Learn why integrating your product and go to market teams produces better results
  • How to make software development go 2-5x faster
  • Learn what “well-baked” requirements are and why they make product go faster
  • The tactics needed to take over a software market

This book is designed to take you through all the aspects of a software company giving you specific advice on how to design, develop, market, sell software and ultimately achieve success. This book is not just for the newbie; it can be for anyone at any stage of their product life cycle who is open to re-thinking their approach. It’s truly the book everyone in the software industry has been looking for but did not exist.

“The Book on Software fills a major void in the software industry. I wish I had this when I launched my software company!”

GARY SCHWAKE, The Yield Group

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TOPICS COVERED IN THIS BOOK

Learn how to launch software products with 30-50% less resources

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Learn how to name and price your software product

 

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Learn why the best messaging and go to market wins, not the best product

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TRANSFORM YOUR TEAM

Turn your software team into a high performance machine

The book on software describes the lessons learned from over 25+ product launches

HEY THERE

I AM JOE BERTI

Although I never planned to be, I have become an expert on getting new software products to market. To date, I have been part of the launch of over 25+ products (15+ as the person directly in charge of the overall launch).

Ever since I started in the software industry, I have been obsessed with optimizing my own personal achievement and the performance of my team. As a product manager, I successfully led the entire product delivery and go to market for software products, competing and winning against some of the top software companies. I been able to transform companies quickly because there are common mistakes software teams make that result in them getting in their own way.  Over the years, this has resulted in numerous people asking me to write a book to share my experience.

And now, with the writing of The Book on Software, I have answered them and can now help you and your software company achieve more than you thought possible.

REVIEWS

SUCCESS STORIES

PURCHASE THE EBOOK

Ready to transform you software development effort?

My ebook shares my experience, personal know-how and even a little of my secret sauce on how to produce more software with less people – with the added benefit of being able to download examples to accelerate your overall efforts.