ARE YOU TIRED OF MEDIOCRE RESULTS?

ARE COMPETITORS CAPTURING MORE MARKET SHARE?

Is your software product reaching its full potential? Is your team falling short despite their best efforts? Do you wish you could reclaim time every week and attack your product-related problems head on, no matter what they might be? Then follow along with Joe Berti, a software industry thought leader, as he guides you through his key tactics and strategies for how to achieve better results in software.

ABOUT THE BOOK!

THE BOOK
ON SOFTWARE

In the book on software, software industry veteran Joe Berti shares his secret sauce on how he has been able to get software products to market in much less time than competitors and with fewer people.

In the Book on Software, you will learn:

  • Why the best messaging, talent, and culture wins (not always the best product)
  • How to first build the machine that builds the software
  • To better integrate your product and go to market teams to produce amazing results
  • How to make software development go 2-5x faster
  • To avoid the most common mistakes software teams make
  • The tactics needed to take over a software market

This book is designed to take you through all the aspects of a software company giving you specific advice on how to design, develop, market, sell software and ultimately achieve success. This book is not just for the newbie; it can be for anyone at any stage of their product life cycle who is open to re-thinking their approach. It’s truly the book everyone in the software industry has been looking for but did not exist.

“The Book on Software fills a major void in the software industry. I wish I had this when I launched my software company!”

GARY SCHWAKE, The Yield Group

LEARN MORE

TOPICS COVERED IN THIS BOOK

Learn how to launch software products with 30-50% less resources

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Learn how to propel your software business to new heights with fewer pitfalls

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Learn why the best messaging and go to market wins, not the best product

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TRANSFORM YOUR TEAM

Turn your software team into a high performance “integrated” agile delivery machine

Download my book where I outline all my best tactics for design, product, development, go to market, sales and marketing for a software product

HEY THERE

I AM JOE BERTI

Although I never planned to be, I am somewhat of an expert on getting new software products to market. To date, I have launched now over 20 products.

Ever since I started in the software industry, I have been obsessed with my own personal achievement and the performance of my team. As a product manager, I successfully led the entire product delivery and go to market for software products, competing and winning against some of the top software companies. I have also as a CEO transformed software companies repositioning them to dominate their market. I been able to transform companies quickly because there are common mistakes software teams make that result in them getting in their own way. I have been able to help others achieve more than they believed  possible with some straightforward changes to their process and thinking. Over the years, this has resulted in people asking me to write a book to share my experience.

And now, with the writing of The Book on Software, I have answered them and can now help you and your software company achieve more than you thought possible.

REVIEWS

SUCCESS STORIES

PURCHASE THE EBOOK

Ready to transform you software development effort?

My ebook shares my experience, personal know-how and even a little of my secret sauce on how to produce more software with less people – with the added benefit of being able to download examples to accelerate your overall efforts.