ARE YOU TIRED OF MEDIOCRE RESULTS?
Is your software taking too long to achieve product market fit? Have questions about pricing? Then follow along with Joe Berti, a software industry thought leader, as he guides you through his key tactics and strategies for how to achieve better results in software.
ABOUT THE BOOK!
THE BOOK
ON SOFTWARE
In the book on software, software industry veteran Joe Berti shares his secret sauce on how he has been able to get software products to market in much less time than competitors and with fewer people.
In the Book on Software, you will learn:
- Why the best messaging, talent, and culture wins (not always the best product)
- How to first build the machine that builds the software
- Learn why integrating your product and go to market teams produces better results
- How to make software development go 2-5x faster
- Learn what “well-baked” requirements are and why they make product go faster
- The tactics needed to take over a software market
This book is designed to take you through all the aspects of a software company giving you specific advice on how to design, develop, market, sell software and ultimately achieve success. This book is not just for the newbie; it can be for anyone at any stage of their product life cycle who is open to re-thinking their approach. It’s truly the book everyone in the software industry has been looking for but did not exist.
“The Book on Software fills a major void in the software industry. I wish I had this when I launched my software company!”
LEARN MORE
TOPICS COVERED IN THIS BOOK
TRANSFORM YOUR TEAM
Turn your software team into a high performance machine
The book on software describes the lessons learned from over 25+ product launches
HEY THERE
I AM JOE BERTI
Although I never planned to even work in the software industry, I came up with an approach and along the way learned I was getting new software products to market much faster than competitors. To date, I have been part of the launch of over 25+ products (15+ as the person directly in charge of the overall launch).
Ever since I started in the software industry, I have been obsessed with optimizing the performance of me and my team. As a product manager, I successfully led the entire product delivery and go to market for software products, competing and winning against some of the top software companies out there with much fewer resources. As a software CEO, I been able to transform companies quickly because there are common mistakes software teams make that result in them getting in their own way. Over the years, this has resulted in people continuously asking me to write a book to share my experiences.
And now, with the writing of The Book on Software, I have answered them and can now help you and your software company achieve more than you thought possible. The results are not just for overall performance, it is just a better way to work. At one software company, I had a product manager tell me “she and he co-workers used to hate working together, but now they love it”.
REVIEWS
SUCCESS STORIES
If reading The Book on Software doesn’t get you inspired, empowered, and equipped to unlock the potential inside your company, I don’t know what will. The Book on Software takes the ambiguity out of running a software company and provides tangible and practical steps for anyone to follow. Joe has a way of meeting you where you’re at but then leapfrogging you into a new approach. I couldn’t recommend this book more.
Have you taken the time and space to analyze what is holding you back in your product launch? This is a comprehensive collection of universal principles to identify your priorities and create a strategy with a tailored action plan. I couldn’t put it down. You can easily this book in one or two sittings and get your software effort onto a new trajectory quickly.
The Book on Software is a great read for anyone who has been trying to work towards a goal but keeps getting blocked along the way. This book opened my eyes to some things that have been lingering in the background that were holding us back and gave some amazing strategies on how to combat them. Joe does an amazing job of getting you to self-reflect and goes well past the surface when it comes to identifying and changing things for the better. I love the templates and my team has used them to accelerate our go to market!
The Book on Software is no ordinary software book; this book holds raw power to help transform anyone feeling stuck in their product and company progress. I highly recommend this book for those wanting to get serious about the way they manage software.
If you are looking for “the” guide book on how to manage software and take your company to the next level, this is the book for you. This is a must-read for anyone who demands a higher standard for how to manage software!
PURCHASE THE EBOOK
Ready to transform you software development effort?
My ebook shares my experience, personal know-how and even a little of my secret sauce on how to produce more software with less people – with the added benefit of being able to download examples to accelerate your overall efforts.